Questions
Answers
| How do I begin choosing a cover?
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Basically, there are two types of covers: school-designed
and Taylor-designed. Depending on your staff's creative resources, theme
and budget, you and your sales representative will choose which cover
option is right for you.
Each year, Taylor produces a new line of standard covers from which
to choose. They include a range of cover processes, inks, foils and
colors. Some are specifically designed to display your school's mascot.
Others carry a theme phrase you can develop in the book. Your representative
has full-size samples of all these designs for your staff to explore.
One problem many advisers face is getting the staff to narrow their
choices. Countless hours can be spent considering all the possibilities
with no decision in sight. To speed this process, you may want to meet
with your representative first to limit the choices for staff review.
If you decide to design your own cover, go over your ideas with your
representative early. Art needs to be prepared in specific ways depending
on the process you choose.
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| What information should appear on
the cover?
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The cover should include the name of the book, the year
and theme phrase and/or theme graphic. The spine should include the
school name, the year and the volume number. Note that spine copy is
an additional charge for some yearbook programs.
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| How do I personalize my yearbook
cover?
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Choose up to four icons to represent your interests
and personality right on the cover of your yearbook. Your school will
choose from a variety of Taylor foil colors and you will choose from
a variety of icons to create a yearbook cover unique to you.
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| What cover materials do I have to
choose from?
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There are three basic types of cover materials: Korigan™,
Lexotone™ and Lithocote™.
Korigan covers are paper-based and generally the most economical of
all materials. They can be silkscreened or foil stamped but cannot undergo
more pressure-intensive processes such as embossing.
Lexotone is a high-quality material specifically designed to give a
rich, traditional look. It offers the widest range of cover processes
of all materials. It can be silkscreened, foil stamped, embossed, metaliqued,
grained, die cut and more. There are also many colors available that
your representative can sample for you.
Lithocote covers are actually printed on a printing press just like
your yearbook pages. They can include one, two, three or four colors,
and even have other cover processes, such as foil stamping, applied.
After printing, the material is laminated with a glossy or matte protective
finish. Since Lithocotes are printed, your design can include color
or black-and-white photos or artwork, making the design possibilities
endless.
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| What cover processes are available?
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Silkscreen: With silkscreen, a design stencil is embedded
into a fine synthetic screen and ink is forced through the screen, transferring
the design to the cover.
Thermoscreen: Thermoscreening adds an extra feature to the process of
silkscreening. With this process, a powdered compound is added to a
silkscreened image. Once complete, the result is raised lettering or
a raised design.
Foil Stamp: Foil Stamp imprints type or design in metallic foil by stamping
with a die. To avoid scratching, foil stamping should be limited to
small, thin areas of design.
Emboss/Deboss: Emboss/Deboss is when a raised or lowered design
is created on the yearbook cover by applying pressure to the front or
reverse side of the cover board with an engraved die. An embossing die
is a metal stencil that is applied with intense pressure onto the cover
material to create the embossed effect.
Top-screen/Top-foil: By applying silkscreen or foil on a raised, embossed
area, you can create bold designs that give a three-dimensional effect.
Metalique™: A thin sheet of metal is embossed onto the cover through
the use of a die. Metaliques give an elegant, rich tone to the book's
cover.
Lithocote™: Covers can also be printed on a printing press to
achieve the same black-and-white, spot-color or four-color effects achievable
for your book's contents. Lithocote covers are printed on a heavy paper
stock that's then laminated for protection and durability. They're available
in a matte or glossy finish
Grain: This is a process where texture is applied to the cover material
with a grain die (NOTE: SHOULDN’T THIS BE DYE) plate. Graining
stimulates the texture of leather, fabric, brick, gravel, wood or other
materials. It's frequently applied in addition to other cover processes.
Overtone: A colored ink is rubbed by hand into a grained cover, an embossed/debossed
area or a Metalique design. Overtoning brings out the highlights and
deepens the richness of the design.
Quarterbound: Quarterbound involves the use of two different cover materials
applied to the front lid of the cover. Standard quarterbounds are separated
vertically with one material over a portion of the front lid and the
entire back of the cover. The second material runs along the outside
edge of the front lid.
Die cut: Die-cutting involves cutting a simple geometric opening through
the binder's board. Die cuts work best as a circle or oval.
Tip-on: Tip-ons are laminated photos or printed designs laid by hand
into a debossed area on the cover. Don't confuse a tip-on with a tip-in,
which is a printed section (usually four color) in the book.
Padding: A quarter-inch foam layer is glued to the binder's board to
make the cover thicker and pillowy.
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| Can we submit a rough cover idea and
have Taylor do the finished art?
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Yes. Taylor's cover art department will be happy to
take your rough concept and execute a professional design. Submit your
design by sketching it out on paper. Note colors or processes you want
to use and be as precise in your instructions as possible. Upon request,
a cover proof of the finished art will be sent to you for approval.
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| What dimensions do we use for
designing our yearbook cover?
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If you're designing original cover art that will wrap
around the front and back lids, it's critical to factor in the book's
cover dimensions. Realize that a yearbook's cover is different than
the book's pages. There's also a need to bleed the art on all sides
since the cover art will wrap around (and behind) the front and back
endsheets. Finally, you must also allow space for the book's spine.
There are complex formulas to determine precise width of the spine area,
which depends entirely on the number of pages and the paper stock. Taylor
will adjust your art if necessary, but as a starting point, allow 1
1/4 inches width for your spine. If your book has a lot of pages (300
or more) contact your AE for advice.
Here are the dimensions of covers for each size yearbook. Measurements
refer to front and back lids. Add 1 1/4 inches for spine width and 3/4
inch bleed all around.
| Book Size |
Actual
Cover Dimension |
| 7 3/4 X 10 1/2 |
7 5/8 X 10 3/4* |
| 8 1/2 X 11 |
8 3/8 X 11 1/4* |
| 9 X 12 |
8 7/8 X 12 1/4* |
|
* Important: Add 3/4 inch all around for cover bleed.
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| How do we submit our cover design
to Taylor?
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You may have come up with a really creative cover design,
but if it’s not submitted on time and in a format that Taylor
can produce it, you may run into problems. Here are some tips for each
submission method for cover designs:
Mounted Cover Artwork
If you do not know your spine size, call your in-plant Account Executive
for assistance in getting the exact cover dimensions for your book size.
You will need the total page count and paper weight for us to properly
calculate the spine width.
If your artwork is to-size, use Taylor’s Cover Art Boards to mount
and submit your design. They are sized to match the front, spine and
back lid dimensions for our three standard yearbook trim sizes: 7 3/4” x
10 1/2”, 8 1/2” x 11” and 9” x 12”. Click
here to go to our Supply Order section for more information.
Be sure to account for the book's spine. Unless your book is very large
(over 300 pages), allow 1 1/4 inches in your design for the spine. Allow
for exterior bleed. Leave 5/8 inch bleed on all sides so that your design
will wrap around the binder's board and behind the endsheet.
Use separate art boards for each color and decoration. For example,
if your cover design will feature multiple silkscreens or foil colors,
the art for each color should be on its own board or layer. (Note: Because
it is digitally separated, artwork to be printed using the four-color
printing process can be mounted on a single board.)
Complete a Yearbook Packing List with your school information and enclose
it with your materials. Click here to go to our Supply Order section
for more information.
Pack your cover artwork in a protective mailer before sending to Taylor.
Use a bubble envelope or comparable mailer. Always send your cover design
in its own, clearly labeled package – do not insert your cover
artwork into the same envelope as your content pages for one of your
deadlines.
Keep a copy of your design for your records!
EliteVision
Cover designs cannot be created on Taylor’s Vision Series software.
While excellent for page creation, EliteVision’s file format
and layering of elements do not work well when producing covers with
multiple decorations.
Adobe PageMaker & YB!Pro
Use the “Cover” document created by Taylor’s YB!Pro
plug-in to design and submit your cover design. YB!Pro automatically
calculates the correct spine width per your number of pages, so the
template is completely accurate for your cover and spine.
After placing images into your document, DO NOT enlarge or reduce them!
This affects the effective DPI (dots per image) of the image (enlarging
an image reduces DPI, reducing increases it). Always scan images to
100% of their reproduction size in Photoshop, then place into your
page layout program at that size.
Do not copy and paste images into PageMaker from other applications.
Always use YB!Pro’s Image Palette to place images into your documents.
If your cover design uses a graduated background from Illustrator or
Freehand, it is most likely going to band. As an alternative, we recommend
that you create the background in Photoshop and apply a noise filter
(7-10 pixels) to it.
Send a printout of your final design. It should be the final version
of the file and match identically to the file you have on disk. If
the art on the disk is different from the print out, please clearly
explain the differences.
Make sure your school name and Taylor customer number appear both on
the shipment disk label and in your file name. Use YB!Pro’s Submission
Manager to gather all of the graphic and font files into your shipment.
It’s best to ship your cover by itself in its own YB!Pro shipment
archive file, separate from any content pages.
Complete a Yearbook Packing List with your school information and enclose
it with your materials. Click here to go to our Supply Order section
for more information.
Pack your disk in a protective mailer before sending to Taylor. Use
a bubble envelope or comparable protective disk mailer. Always send
your cover design in its own, clearly labeled package – do not
include the cover design on a disk with content pages for one of your
deadlines.
Keep a copy of your cover design disk or CD for your records!
Photoshop/QuarkXPress
If you do not know your spine size and are not using YB!Pro’s
cover template, call your in-plant Account Executive for assistance
in getting the exact cover dimensions for your book size. You will
need the total page count and paper weight for us to properly calculate
the spine width.
Keep the spine copy centered within the spine area.
Save all images at the following resolutions: Grayscale (black-and-white
photographs) – 200 DPI; Color Photographs – 266-300 DPI;
Line art (bitmaps in Photoshop) – 600 DPI. Resolutions less than
these will result in unclear, pixilated images when your file is output.
Do not copy & paste images into PageMaker or QuarkXPress from other
applications. This will cause problems with your cover. It will look
fine on your monitor and may print fine to your laser printer, but
the image will not output at high-resolution. Always use the “Get
Picture” (QuarkXPress) command to place images into your documents,
and use only EPS (preferred) or TIFF images.
After placing images into your document, DO NOT enlarge or reduce them!
This affects the effective DPI of the image (enlarging an image reduces
DPI, reducing increases it). Always scan images to 100% of their reproduction
size in Photoshop, then place into your page layout program at that
size.
If your cover design uses a graduated background from Illustrator or
Freehand, it is most likely going to band. As an alternative, we recommend
that you create the background in Photoshop and apply a noise filter
(7-10 pixels) to it.
If the design is to be printed in four-color (a.k.a., “process
color”), save all images in RGB mode – preferably in Photoshop
EPS format.
Include all support graphic and font files on your shipment disk. This
includes all EPS & TIFF images and all fonts (screen and printer
if using PostScript fonts).
When sending fonts, include all variations of the font (roman/regular,
bold, italic, bold italic, etc.) on your shipment disk. If using PostScript
Type-1 fonts, be sure to include both the screen and printer font files – both
are required to image your files.
If sending a Photoshop file, include a copy of the layered document
(unflattened) along with your final (flattened) file. This will avoid
us having to ask you to resubmit another copy if there is a problem
imaging from your flattened copy.
Send a printout of your final design. It should be the final version
of the file and match identically to the file you have on disk. If
the art on the disk is different from the print out, please clearly
explain the differences.
Make sure your school name and Taylor customer number appear both on
the shipment disk label and in your file name. If using Adobe InDesign,
use the Save for Service Provider plug-in to gather the entire graphic
and font files into your shipment. Use QuarkXPress’ Collect for
Output option to do the same. Be sure to select the options to Include
Fonts (All) and Update Links before packaging or collecting.
Complete a Yearbook Packing List with your school information and enclose
it with your materials. Click here to go to our Supply Order section
for more information.
Pack your disk in a protective mailer before sending to Taylor. Use
a bubble envelope or comparable protective disk mailer. Always send
your cover design in its own, clearly labeled package – do not
include the cover design on a disk with content pages for one of your
deadlines.
Keep a copy of your cover design disk or CD for your records!
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| What are endsheets and what do I
need to know about them?
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Endsheets are heavy-stock paper that hold the contents
in the book cover. One endsheet is glued to the front page of the first
signature and another is glued to the back page of the last signature
along the binding edge. Endsheets can be decorated as part of yearbook
theme development. Many staffs use the front and back endsheets for
displaying the theme phrase and graphics and for listing the table of
contents, staff names and colophon.
Many cover processes can also be applied to endsheets, such as silkscreen,
thermoscreen, die cuts, foil stamping and embossing.
| |
Coordinate the endsheets with the cover design.
Use the same art or a variation of the cover art. If the art is the
same as on the cover, submit a second original. |
| |
A wide variety of endsheet colors, paper types and textures
are available. |
| |
Dark colored endsheets are difficult to autograph. |
| |
If your budget allows, you can use the front endsheet
for printing the table of contents and the back endsheet for your
staff listing and colophon. |
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| We want to use our cover art on our
division pages and endsheets. Can we submit one copy of the art for
all locations in the book?
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Because covers are created as a separate manufacturing
process from the book's contents, it’s best if you submit separate
copies of the cover art if it's to be used in the book's contents or
on an endsheet. Ideally, a copy of the artwork will be submitted for
each page it will be located on.
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